TheStyleK

The D-Antidote brand was launched with the goal of being an 'antidote' to detoxify those who are accustomed to and addicted to fashion trends that are instantly consumed and disposed of, and to serve as a solution to provide for the needs of consumers who are looking for valuable fashion that allows them to express their unique individuality. Based on the ability to recreate antiqueness, the strength of London designs which our designers have vast experience with, our fashion designs are inspired by various youth cultures of the past and present and combine the strengths of Seoul's active and trendy street fashion. Through interesting design storytelling centered on the concept of "Newstalgia Look" (Retro+Nostalgia) pursuing "crossover" between the genders and generations, we develop a collection with character that empathizes with various consumers and enables continuous consumption. Encouraged by the high level of interest among many stakeholders, including domestic and foreign celebrities and influencers, media and buyers, and continuous and diverse collaborations with global fashion brands, we are rapidly expanding awareness of our brand and our range, and we were selected for inclusion in the '10 Soul' (Best 10 Design Brands). As our collection is recognized as a must-see collection by Seoul Fashion Week, we are solidifying our position as an up-and-coming designer label representing Seoul.

In order to visually and intuitively illustrate the story that the brand is attempting to convey, the 'SEOULONDON' phrase, which is the slogan, is utilized as a signature while highlighting the graphics and details with tablet / capsule for the brand name, 'Antidote', as the motif at the forefront of the brand story at the same time. The brand message is conveyed to the consumers and interested parties in the fashion industry by modifying this in accordance with the interesting concepts for each season. In addition, continuous efforts are being made to have the signature of the D-ANTIDOTE brand be known more broadly to the public by generating synergy between brands through collaboration with other, larger brands.
In addition, the level of recognition and identity/storytelling of the brand is being exposed successfully through collaboration with other brands. Furthermore, multifaceted attempts and efforts are made by launching SNS and an official YouTube channel recently in order to more assertively convey the brand story to and share universal consensus with the consumers.